Textile Cleaning & Protection
Logo, Rebrand, Product Design & Website Design
This project was undertaken in collaboration with Get You Known.
This project encompassed a complete brand repositioning, custom WordPress website with e-commerce functionality, and product branding for Textile Cleaning & Protection, a second-generation, family-run upholstery and textile care specialist servicing Sydney's most considered interiors for over forty years.
The brief was one of elevation. Four decades of craftsmanship, discretion, and technical expertise had been communicated through a visual identity that read as a functional trade service rather than a specialist consultancy. The business was already trusted by a high calibre of client, including Coco Republic, Minotti, Poliform, Merivale, Mirvac, and Capella Hotels, yet the brand presentation invited price-led comparison against volume operators.
Our challenge was to close the gap between reputation and representation: to reposition Textile Cleaning & Protection as a premium, design-industry-aligned authority in fine textile care.
Brand Identity
The refreshed identity is anchored by a refined navy that oozes authority and permanence, softened by warm linen and lilac inspired by bouclé, natural linen, wool, and velvet.
Typography pairs a considered serif with clean, generously spaced sans-serif body copy, establishing a tone that feels closer to an interior design studio than a cleaning company.
Every design decision was made to signal expertise to an audience of homeowners, interior designers, stylists, property managers and luxury hospitality operators.
Website
The new WordPress website was architected around clarity of service and ease of enquiry.
A structured information hierarchy separates eight distinct service offerings, from upholstery and carpet cleaning to fabric protection treatment, fire retardant application, designer rug care and bespoke consultation plans, allowing each audience segment to self-identify and navigate directly to the relevant pathway.
Generous white space, editorial-style photography and disciplined content design give the material room to breathe.
Multiple conversion pathways were built into the user journey, including express quote requests, consultation bookings and direct contact, with SEO-optimised service pages developed to capture high-intent local search across Sydney.
E-Commerce & Product Packaging
Integrated WooCommerce functionality supports the retail arm of the business, enabling direct-to-consumer sale of Textile One SPOT, the company's proprietary spot-treatment product, with an optimised checkout experience that continues the brand's premium positioning through to purchase and creates a recurring revenue stream alongside the core service offering. Product branding and collateral were developed in parallel.
The result is an integrated brand ecosystem in which identity, digital experience and physical product reflect the standard of work behind it.
