Layer-C
Logo, Branding & Web Design
This project was undertaken in collaboration with Get You Known.
Layer-C is a blockchain infrastructural layer known for its advanced tokenisation engine with selective disclosure. It enables the development of the next generation of confidential financial services through cutting-edge zero-knowledge-proof mathematics.
This project involved a comprehensive rebranding effort, including developing a new, modern logo and a cohesive colour palette, website, and collateral.
Primary Logo
The new logo design for Layer-C encapsulates the essence of its innovative approach to blockchain infrastructure. Featuring a sleek, modern aesthetic, the dynamic design ensures strong visibility and resonates with the brand's disruptive nature, making a striking impression across all digital and physical marketing materials.
Secondary Logo
This secondary logo complements the primary logo and is a versatile and recognisable element of the brand's visual identity.
Colour Palette
Website
The new Layer-C website delivers a streamlined, minimalist design that facilitates a straightforward user experience. All collateral, including pull-up banners, presentation decks, and social media tiles, align with Layer-C's refreshed visual identity.
