Mary Ward International
Marketing & Communications Management
Mary Ward International is a not-for-profit organisation supporting communities through education, advocacy, and initiatives that address poverty and inequality.
The ongoing collaboration spans publication design, campaign development, social media management, digital content, and website support.
Work has included the design and production of Mary Ward International’s bi-annual publication, Sustain, alongside fundraising appeals, EDMs, direct mail, landing pages, social media campaigns, and supporting digital assets. Across each touchpoint, the focus is on creating clear, considered communications that reflect the organisation’s values while making complex project stories accessible to a broad audience.
The ongoing social media work includes content planning, copywriting, campaign creative, project updates, fundraising content, and the development of consistent visual assets across Mary Ward International’s digital channels.
Sustain Magazine
Sustain is Mary Ward International’s bi-annual publication, sharing project updates, stories from partner communities, organisational news, and reflections from across the wider Loreto network.
Each edition brings together a wide range of content within a consistent editorial system, balancing longer-form stories with project updates, photography, statistics, and calls to action.
The design focuses on readability, strong visual hierarchy, and considered use of imagery, creating a publication that feels engaging and accessible while remaining consistent with Mary Ward International’s broader brand identity.
Appeal Campaigns
Mary Ward International’s fundraising appeals bring together campaign strategy, copywriting, design, and digital execution across multiple channels.
The work has included End of Financial Year and urgent appeal campaigns, with creative developed across direct mail, EDMs, landing pages, social media, and supporting digital assets.
Each campaign is designed to clearly and respectfully communicate the need, while maintaining a consistent visual identity across every touchpoint. The focus is on making complex project information easy to understand, creating a clear path to donation, and ensuring the campaign feels connected across print, email, web, and social.
The result is a cohesive campaign system that supports fundraising objectives while staying aligned with Mary Ward International’s wider brand and communications.
Social Media
Ongoing social media management supports Mary Ward International’s communications across project updates, fundraising campaigns, organisational news, events, and awareness initiatives.
The work includes content planning, copywriting, graphic design, campaign creative, and adapting stories and updates from projects around the world into clear and engaging social content.
A consistent visual approach connects social media with Mary Ward International’s wider brand and campaign materials, while flexible templates allow content to respond to different projects, countries, and themes.
The content is designed to communicate complex issues with clarity and sensitivity, highlight the work of local partners and communities, and keep Mary Ward International’s supporters connected to the impact of its programs.
