Intelligent Bio Solutions
Marketing & Communications Management
Intelligent Bio Solutions (NASDAQ: INBS) is a publicly listed US medical technology company developing intelligent, rapid, non-invasive testing solutions. Intelligent Bio Solutions is on a mission to redefine the approach to testing and deliver pain-free, accessible solutions that drive transformative change and improve the quality of life.
The company’s flagship Intelligent Fingerprinting Drug Testing Solution uses fingerprint sweat analysis to screen for recent drug use, offering an alternative to traditional workplace drug testing methods. The technology is commercially deployed across international markets, with applications spanning workplace safety, transport and logistics, construction, manufacturing, mining, law enforcement, and other safety-critical environments.
The relationship began in 2022 with a complete rebrand, creating an identity that could reflect the company’s position at the intersection of medical technology, science, and innovation. Bright blue and white established a clean, clinical foundation, while a molecular-inspired symbol connects the identity back to the science behind the business.
What began as a standalone branding project has since developed into a full-time role managing and evolving the brand across global marketing, digital, product, corporate, investor, and commercial communications.
Brand & Collateral
A flexible visual system was developed to work across both scientific and commercial applications, from product brochures and sales presentations to advertising, corporate materials, case studies, and event collateral.
The focus is always on making complex information clear, credible, and visually accessible while maintaining consistency across markets and audiences.
Digital Brand Guidelines
To make the brand easier to manage across international teams and time zones, a centralised digital brand guidelines platform was created as a single source of truth.
It brings together logo usage, typography, colour, imagery, templates, and downloadable assets in one continuously updated resource, allowing internal teams, agencies, partners, and suppliers to work from the latest brand standards.
Website Design & Development
The website has evolved alongside the company’s transition from product development to global commercialisation.
Its structure and content simplify complex technology, explain fingerprint sweat analysis, support product education, and create clear pathways for customers, distributors, investors, and other stakeholders. Ongoing work includes SEO, landing pages, campaign content, lead generation, product resources, and corporate updates.
Social Media
Social content combines product education, industry insights, commercial milestones, events, webinars, corporate news, and thought leadership.
A key focus is translating unfamiliar or technical subjects into concise, accessible content while maintaining a consistent visual and verbal identity across channels.
Product Marketing
Product marketing supports the commercialisation of the Intelligent Fingerprinting Drug Testing Solution across international markets.
Messaging and collateral explain how fingerprint drug testing works, its practical application in workplace drug screening, and its relevance across safety-sensitive industries, including construction, transport and logistics, manufacturing, mining, and ports.
Campaigns & Events
Marketing support extends across exhibitions, webinars, digital campaigns, email marketing, advertising, product launches, and sales enablement.
Each campaign adapts the broader brand proposition to a specific audience or commercial objective while maintaining consistency across the wider customer journey.
Corporate Communications
The brand also extends across investor and corporate communications, including company presentations, regulatory updates, manufacturing milestones, product developments, and commercial progress.
This ensures Intelligent Bio Solutions presents as one cohesive brand across customer, corporate, investor, and internal audiences.
